The Juul vape pen is the top-selling vape device in the United States due to it’s small, easy-to-use design and its strong nicotine salt flavors that come prefilled in each Juul pod. Each Juul pod is filled with 0.7mL of 5.0% (50mg) nicotine salt liquid. The top-selling Juul pods are Mango and Cool Mint flavored pods.
It finally happened. Altria, one of the largest tobacco manufacturers in the world has acquired a 35% stake in Juul. The name might not mean a whole lot at first glance, but Altria is the company behind Marlboro, so let that sink in. The company behind the biggest cigarette brands has purchased a substantial stake in the leading e-cigarette manufacturer, Juul. What exactly does that mean for you, the consumer? Well, to be honest, not a whole lot. Although the stake is is substantial, it is not quite large enough to be a majority holder, and thus doesn’t necessarily give Altria the power to call the shots at Juul. What this does, is it allows the worlds leading cigarette manufacturer to collect a chunk of the profits from all Juul sales. This is great news for Altria and just goes to show how substantial the vape and e-cig market has become.
There is a caveat, however, as Altria is also the company that is behind the potential distribution of the revolutionary new smoking alternative, the IQOS system. The IQOS system is a new way to essentially heat tobacco without combustion, to deliver the closest possible alternative to actual cigarettes, without any of the harmful smoke that comes from contact with an actual flame. Unlike Juul and other vape devices, the IQOS or HEETS as they are commonly called, use actual tobacco instead of just nicotine. Why is this important you may ask? Well, the IQOS system has been widely available in Europe and has been dominating the Japanese market for the past few years, but has had issues coming to market in the United States. Although just speculation, this move by Altria could signal that IQOS system has seen another delay in getting FDA onboard with the benefits of the device. The goal behind the system is to get FDA approval to advertise itself as a healthier alternative to cigarettes, something that has been unattainable for all other alternative brands, including the poster child Juul. One thing is for sure, Juul is the biggest winner of 2018, despite its FDA woes.
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